| Medienart |
Buch |
| ISBN |
978-0-273-67323-1 |
| Verfasser |
Búrca, Seán de
|
| Verfasser |
Fletcher, Richard
|
| Verfasser |
brown, Linden
|
| Systematik |
GW - Marketing |
| Systematik |
WEB - Importe aus Online-Katalogisierung |
| Schlagworte |
Marketing, Electronic Commerce, Internationales Marketing, Marktforschung |
| Verlag |
Financial Times Prentice Hall |
| Ort |
Harlow [u.a.] |
| Jahr |
2004 |
| Umfang |
XXXII, 720 S. |
| Altersbeschränkung |
keine |
| Sprache |
englisch |
| Verfasserangabe |
Seán De Búrca ; Richard Fletcher ; Linden Brown |
| Illustrationsang |
Tabellen, Graphiken, Illustrationen; |
| Annotation |
"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--Jacket |
| Bemerkung |
Katalogisat importiert von: Gemeinsamer Bibliotheksverbund |
| Exemplare |
| Ex.nr. |
Standort |
| 11179 |
GW, Búr |
|
