| Medienart |
Buch |
| ISBN |
978-0-7494-6864-4 |
| Verfasser |
Hague, Paul N.
|
| Beteiligte Personen |
Hague, Nicholas
|
| Beteiligte Personen |
Morgan, Carol-Ann
|
| Systematik |
GW - Marketing |
| Systematik |
WEB - Importe aus Online-Katalogisierung |
| Schlagworte |
Marketing, Marktforschung |
| Verlag |
Kogan Page |
| Ort |
London |
| Jahr |
2013 |
| Umfang |
257 S. |
| Altersbeschränkung |
keine |
| Auflage |
2nd ed |
| Sprache |
englisch |
| Annotation |
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information. |
| Bemerkung |
Katalogisat importiert von: Gemeinsamer Bibliotheksverbund |
| Exemplare |
| Ex.nr. |
Standort |
| 10805 |
GW, Hag |
|
